Owned by Google, YouTube is a famous video service provider. In an announcement made by YouTube hardware partner TPVision, the firm is in plans to add a premium component to its TV application on various Smart TV platforms. Now with just connecting TVs to YouTube, users will get access to movie rentals easily. TPVision said that the service of YouTube Rentals will be offered in selected European countries by the end of 2012. TPVision also said that “Philips Smart TV will be among the first TV platforms” to provide access to these rentals. No comment has been made from YouTube as yet. Earlier this summer, YouTube added rentals to its Google TV app, but VOD wasn’t available on any other TV platform before. If YouTube goes this way, it could increase its ad-supported content, which already has feature-length movies and various professionally-produced shows. Will this service get YouTube more users? Share your comments with us.