If reports are to be believed, they company hopes to make this smartphone more acceptable for the young, tech savvy generation. Therefore, the VAIO smartphone is meant to provide easy access to email, phone and incoming and outgoing video calls. The device is likely to be available in the mid budget range and will be limited exclusively for the market in Japan in the initial days. It is noteworthy here that after Sony’s withdrawal from VAIO, the same is now an independent company. The PC business managed by VAIO had shut down to a partial level after Sony withdrew from VAIO. The launch of this smartphone by VAIO is being seen as a bid to make its presence felt in the competitive smartphone market. Nothing much has been revealed about the upcoming launch of the smartphone by VAIO except for the fact that it is likely to have a 5-inch screen. However, since Sony and VAIO are currently not in a business partnership, it would be anyone’s guess if the new smartphone will be inspired by the Xperia series of smartphones launched earlier by Sony. Technology experts are unsure of creative instincts that VAIO could put in the new device, but given the fact that this would be its maiden entry in the smartphone market, some innovation is expected.